# apply.design

> AI-powered creative studio in Birmingham and the West Midlands. Brand, websites, motion graphics and AI for SMEs, brands, agencies and freelancers.

apply.design (formerly Studio Apply) is the AI-powered creative studio of Tom McElroy, a designer and creative consultant based in Birmingham, UK. It works across Birmingham and the West Midlands, and remotely across the UK, as an external creative partner for SMEs, brands, in-house marketing teams, agencies and freelancers.

## Services

- Brand identity and strategy: Logos, brand identities, guidelines and design systems, from strategy to print.
- Websites and digital: Websites, landing pages, e-commerce, product and app UI, emails and social content.
- Motion graphics and animation: Brand films, explainers, product videos, ads, title sequences and 3D animation.
- AI & Automation: AI imagery and video, AI ads, automated workflows and AI for teams, with Up-Stride.

## Ways to work

- Pay as you go: a day rate (half day £250, full day £450, excluding VAT) or a fixed quote per project. Remote or on site, no retainer.
- Monthly: a design subscription with unlimited design requests and ongoing creative direction. Cancel any time.

## About Tom McElroy

Fifteen years in design and motion, with more than 100 businesses, in agencies, in-house and freelance. Founded Studio Apply, now apply.design, in 2021. Partner at Up-Stride (up-stride.co.uk), an AI and automation consultancy. BA Graphic Communication (First), Birmingham City University.

## Contact

- Website: https://www.apply.design
- Email: tom@studioapply.com
- Mobile: 07376 698886
- LinkedIn: https://www.linkedin.com/in/thomas-mcelroy/
- Instagram: https://www.instagram.com/studioapply/

## Frequently asked questions

### Who do you work with?

SMEs, brands and businesses of all shapes and sizes, internal marketing teams, agencies and freelancers. I'm based in Birmingham and work across the West Midlands and remotely with teams anywhere.

### Why book you rather than hire?

You get an experienced creative when you need one, without the cost of a hire or an agency's timeline and overheads. Book a day, get the work moving, and carry on.

### What can you get done in a day?

More than you'd expect. A half day can set up a brand kit or produce a batch of images. Websites can start from a single day, and take five or more depending on how complex they are.

### How does booking work?

Tell me what you need and pick the days you'd like. Nothing is confirmed until I've agreed the work, so you'll always hear from me first.

### Do you work remotely?

Generally, yes. If you're local, I can come into your office and work with your team for the day.

### Do you do AI work?

Yes. I've always moved with the times, and for the last three years AI has been an integral part of my workflow. Larger AI and automation projects run through Up-Stride, where I'm a partner.